Posted by contentgrrl on November 28, 2007
Why can’t I stop writing about games? Well, I saw another great post from a gamergrrl, Kat@ttack, Female vs Male MMORPGs.
It turns my stomach to see some of the stereotypical marketing to girls for toys, games, and TV. But I’m glad to see more strong heroines popping up all the time: Handy Manny’s Kelly, Dora the Explorer, (you can tell how old my kids are, can’t ya?) Lara Croft, Diablo II’s amazons/sorceresses/assassins, the reinvented BSG’s Starbuck/Roslin/Boomer/Six/Cain, the reinvented Bionic Woman, The Closer’s Brenda Johnson, and anything from Joss Whedon’s body of work (Buffy, Willow, Cordelia, Zoe, Inara, River, Kaylee).
It’s too bad none of these strong heroines are moms. It seems you have to be single to explore your options and save the world. Moms in epics and games are always the lesser characters who sob loudly, protest against their sons being taken away, or roll their eyes and get back to mothering. OK, there’s an interesting exception in BSG’s Sharon “Athena” Valerii (not Boomer, who tried to snap the child’s neck), and I look forward to more there.
I’m a gamer mom myself, and so is my neighbor, who looks and talks conspicuously like Morgan on G4TV. I don’t have girls to raise; between dear hubby, dear sons, and dear dog and cat, I’m surrounded by testosterone.
But I’ll thankfully stand on the shoulders of the feminists from former generations who made a difference. Because now, all we really have to do is confidently, quietly do what we do best and it will earn the respect of our fellow gamers and colleagues, or at least those who matter. We can confidently, quietly widen our circle of influence. Will that change the tide of the stereotypical marketing machine? Maybe not immediately, but there’s hope.
If I’m too Pollyanna about this, or missing some heroic moms in entertainment, feel free to squawk back at me.
Posted in culture, games, grrly, heroines, marketing | Tagged: , amazon, assassin, Battlestar, Bionic Woman, Boomer, Brenda Johnson, BSG, Buffy, Cain, Closer, Cordelia, Diablo II, Dora, Dora the Explorer, feminist, G4TV, Galactica, gamer, games, generation, girls, Handy Manny, heroines, Inara, Joss Whedon, Kaylee, Lara Croft, marketing, MMORPG, parenting, River, Roslin, Six, sorceress, Starbuck, television, toys, TV, Willow, Zoe | Leave a Comment »
Posted by contentgrrl on November 28, 2007
I ran links to a gamergrrl’s manifestos in my post about misguided gift shopping lists of games. But what appeals to gamergrrls about actual gameplay? Developers and fellow gamers, I can offer my own likes:
- I love customizing my avatar. Oblivion has some great tools to customize facial features and other characteristics that make up the personality. Even the Tiger Woods game did a fair job with avatars, and gives you the option to buy new clothes. The faces, hair, and physical proportions still need work, and the wardrobe is definitely appropriate for the golf course (not in a good way). My dear husband recreated himself, me, and our young sons in his game. I kick total butt on all courses onscreen, even if I refuse to pick up a putter in real life.
- I love building a well-rounded character. In Baldur’s Gate, I hated when my husband focused on one characteristic like strength to the detriment of charisma and agility. That may be the influence of my time management training, between Franklin-Covey and the Paul J. Meyer system. Even though Diablo II had a rather limited set of characters, I loved building up points so I could use some of the treasures. Lara Croft seemed fairly well-rounded already (;^), but I would have liked to build more than just quest stats, and build skills. A well-rounded character should be rewarded; I think Oblivion did this well, as did Torment.
- I love an intuitive interface. I keep seeing these getting better and better: navigation through movement and physical skills, interaction with the environment, talking with other players and non-player characters, selecting spells and weapons, and shopping for stuff. Oh, and thanks for letting me customize the keys I use. Now if only I could use those Lara Croft or basketball moves in real life.
- I like beautiful gamescapes, but not to the detriment of gameplay. It’s another thing that makes a game immersive. I won’t say I love beauty and art and graphics, because lately a lot of engines favor looks over substance.
- I love clever music. Portal’s closing credits are a hoot (see it on YouTube). Diablo’s themes for various levels haunted me all the time.
- I love allies. In Planescape Torment, they gave me much more than your standard fighter/wizard/archer mix of allies. I could actually have conversations with these allies, learn more about the world, discuss the pros and cons about what our troop was doing and could do next. I could even learn new skills (like thievery, weaponry, magic, eloquence, and so on).
- I love a story with a good plot. I want to immerse myself in a story. Again, I’ll use Elder Scrolls Oblivion, Longest Journey, Dreamfall, and the Myst series as good examples. Actually, Star Wars Academy was another. You move the plot forward by the choices and actions you make.
- I love both laughing and crying. This may be an extension of plot, but it comes up with dialog as well. Planescape Torment actually moved me to both laughter and tears, and not just because I’d been awake for far too long. (BTW, laughing and crying are my litmus tests for a good movie, and extremely rare in a game).
- I love dialog that moves the plot. Not the “Wait, I’m a Medic” or “Thanks” and “You’re Welcome” of the new Crysis that Morgan reviewed last night on G4TV. I have to admit that I like the multiple-choice dialog from Baldur’s Gate II, where you made friends and enemies and affected your charisma points by the dialog choices you made. And I’ll say again about Oblivion, while I love using humor, flattery, boasting, or coercion to win over non-player characters, I’d much rather have a good Whedonesque screenwriter write the actual banter, which would give me some better examples that I might want to try out in real life. Oh, and the voice acting has to be good. Sure Lynda Carter (of the original WonderWoman) can do well as an Orc in Oblivion. But some sound bytes are downright annoying.
- I gotta touch everything. I want to explore every square yard/meter of a level or landscape for treasure, and clean it up by killing all the Big Bads and their minions. In that, I differ markedly from my husband (and young sons). Have you seen that comedian, Defending the Caveman? It’s the difference between Hunters and Gatherers, and I am the latter.
- I love puzzles that make me think and apply what I already know in new ways. Go Portal. Go Myst. And, to some extent, go Tomb Raider, in terms of using Lara’s skills to get to where she needs to go. But most games are still limited when it comes to what you can pick up and use in the environment; a recent exception is Half-Life, where you could break all sorts of things, lift them, push and pull, with a very user-friendly interface.
- I love when the game’s karma rewards or punishes moral choices. Baldur’s Gate punished you for selfish choices by dropping your Charisma so low you couldn’t get anybody to give you information or sell you stuff. Oblivion lets you explore being a thief, an assassin, a soldier, a mage, and so on, all in the same game, but completing each faction’s quests definitely has its rewards, and I’m not sure I want immorality rewarded so much; I’d like to see something decremented like your ability to restore life force or mana when you disrespect property, life, or earth. As much as I like Grand Theft Auto as entertainment, it puts a knot in my stomach for how rude Tommy & CJ are, the foul language they and their NPCs use, the disrespect for women, and oh, yeah, the stealing, killing, and outright destruction. There are games where you get to play the cop, but he’s usually an anti-hero, one who’s out to get speeders or break all the rules. Are there any good detective or FBI profiler or spy games? I haven’t really looked.
- I love learning something that reflects real life. I’ll say again, my absolute favorite RPG is Planescape Torment (1999) for its exploration of philosophies (such as anarchy, hedonism, entropy, chaos, order, freethought, cabalism, and so on) through gameplay, dialogue, and plot. I also learned about biology and ecology in an old Gaia simulation. I actually learned a thing or two about using golf clubs from Tiger Woods. I’ve even learned a few things about combination shots and English from the old Virtual Pool. It’s too bad that Guitar Hero is only a dumbed-down version of the Dance steps. It doesn’t actually teach you how to play chords. If it did, I’d be all over that. I could really get into a sim for learning how to sail or fly a small plane. I was even lucky enough to be involved in developing simulation training for telecom field network troubleshooting for SBC, now at&t.
Any other manifestos around?
Posted in culture, games, grrly, heroes, heroines, humor, learning, marketing, persuasion, What They Play, writeroll | Tagged: allies, archer, art, assassin, avatar, Baldur's Gate, banter, Big Bad, character, charisma, choices, computer games, Defending the Caveman, Diablo, dialog, dialogue, Dreamfall, Elder Scrolls, explore, fighter, Gaia, gameplay, gamer, gatherer, girls, golf, Grand Theft Auto, graphics, grrl, GTA, Guitar Hero, hunter, Lara Croft, learning, level, litmus test, Longest Journey, manifesto, marketing, minions, music, Myst, Oblivion, Planescape Torment, plot, points, Portal, puzzle, reviews, serious games, shopping, software, thief, Tiger Woods, treasure, Virtual Pool, Whedonesque, wizard | Leave a Comment »
Posted by contentgrrl on November 10, 2007
If you want to make news, do something newsworthy.
I’ll bet you know to stay away from scandal no matter how much press it gets! ;^) But here are some suggestions for positive spins:
- Conduct a survey of your clients, and report results of their opinions on a timely topic that’s getting some press lately or chronically in your industry. Oh, do reporters love statistics! And quotable quotes from real people! And expert conclusions! NOTE: Get written permission to use their quotes in your report!
- Submit your work for an industry competition (and, well, you have to win or at least have honorable mention).
- Write a white paper on the best way to do something, ten tips, ten things to avoid, and so on, where you have extensive expertise.
- Partner with a client or another company on a big project, and write a report showing massive ROI (return on investment).
- Merge or acquire.
- Volunteer to your senator or representative to contribute some research or analysis on a topic that lends itself to current or upcoming legislation.
- Scan the U.S. code of federal regulations for your industry, and volunteer to contribute research or analysis on regulatory changes going on in the industry.
- Keep an eye out for court cases in your industry, and talk up lawyers on key cases, and confer about serving as an expert witness.
- Do something phenomenal for a charity.
- If you are a good speaker, consider podcasting on various 5-10 minute topics.
Focus especially on the local news, trade magazines and journals that you like to read, and the organizations where you are a member. But also consider PR Web.
Posted in marketing, persuasion, publishing, reading, writeroll | Tagged: analysis, expert, marketing, news, podcast, PR, press release, public relations, writeroll | Leave a Comment »