contentgrrl

I am conTENT. My work is CONtent.

Posts Tagged ‘editorial calendar’

Real Me & My Authentic Niche(s)

Posted by contentgrrl on March 5, 2010

Isn’t the point of blogging to offer insight, value, and entertainment?

But I abandoned blogging for several months, partially because it became inauthentic. It didn’t feel like me. And I have precious little time to be anyone else.

My new profile pic.

Here is reality. For proprietary reasons of course, I don’t reveal much if anything about what I’m working on for my paycheck company or even my freelance work. I have also been escaping from housekeeping, procrastinating administrative tasks, spoiling my kids and then struggling with their behavior, stuck behind boxes of un-scrap-booked photos and memorabilia, losing and gaining the same five pounds, and wallowing in unfulfilled yearnings in my spiritual journey.

There: transparency. 🙂 Sounds just like hundreds of thousands of other working moms slash writers out there.

But I love writing, and I love having a blog. I would like to publish an blog entry weekly. I could even schedule a poll/survey or book review for when I’m in crunch time elsewhere.

Maybe I can spend time with an editorial calendar, leaving a bit of leeway every month. My interests are so broad, and something new is always happening!

Maybe I can narrow it down to a niche of topics I actually care about, that can help mentor other people. Something that makes me shiny and happy.

Something may come to me as I purge and reorganize my bank of drafts. Some of my older essays discuss things I don’t actually want to associate with my name. For example, even though I did well years ago to train in JavaScript, ASP and MySQL, I have to admit I am not a programmer; it’s use it or lose it.

Better, I like to use and polish my wordsmith skills to make life and work easier for people.

My own niche is in there somewhere. I can spend some time formulating my direction and exploring the passions where I will invest the next 10 years or so of my life’s work. I can’t even think about moving to my own hosted URL until I’ve got this down.

I tried an elevator speech:

“I translate experts from various industries into plain, compelling English (and sometimes images), making them look even better on paper and online.”

But elevator speeches and mission statements may not be enough.

Here’s the big question:

Does contentgrrl need to split into two or more niche blogs, or disintegrate?

Here are some possible splits:

  • writing & inspiration from news, media, TV, movies & books (Some gems may go to my freelance editor’s site, http://www.MarketItWrite.com)
  • wife, mom, home & gaming stuff (these get more hits, but newer material may go to Facebook & BigTent)
  • spiritual stuff (I thought I would blog more about the heroes who influence me, but I never seem to do them justice. I may just return to my favorite forums, like http://www.parentingbeyondbelief.com/forum/)

Related links/tweets:

@cywitherspoon “You can’t build a reputation on what you are about to do!” -Henry Ford (1863-1947)

anything on http://copyblogger.com

Entrepreneurs Who Blog Well Foster Trust Among Prospects, Partners, Industry | Mashable http://bit.ly/ahErtx

30 Tips On How To Make Your Company’s Blog Rock http://bit.ly/bxmLYQ

StoryToolz: Readability Statistics, another online tool with FleshKincaid reading level and detailed counts http://bit.ly/c2e2Bu

Good tool for bloggers on the go, per @10000Words: http://www.polishmywriting.com – not only spellcheck, grammar, but style guidelines too

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