I am conTENT. My work is CONtent.


Getting the word out:

  • Web pages
  • Web demonstrations
  • Email distribution
  • News, newsletter, and periodical publication
  • Case studies (challenge, aim, solution, evaluation)
  • White papers (best practices and benchmarking)
  • Alerts (consequences, assurances, recommendations)
  • Press releases and announcements (changes, positioning, effects, testimony)
  • News and newsletter reports (who what when where how why)
  • Magazine and newsletter features (analysis, support, detractors, testimony)
  • Surveys and polls (demographics, Likert scales, multiple choice, short-answer)
  • Reviews (Review criteria, supporting examples, influences, inspiration, recommendation)
  • Advice (myths, caveats, top reasons, top qualities, best/worst)

Visuals, materials, media:

  • Metaphors and symbols
  • Structure or parts-function callout diagrams
  • Process cycle diagrams
  • Feature comparison charts
  • Timelines and milestones
  • Quantitative charts & graphs
  • Organization or hierarchy charts
  • Cross-functional flowcharts
  • Screen shots or photos
  • Video or animated demonstrations

Documenting knowledge:

  • Concepts (jargon, terms, definitions, classifications, attributes, structures, analogies, examples, discriminations)
  • Facts (names, pronunciations, locations, events, dates, relationships, quantities, math statements, survey results)
  • Processes (stages, actors, inputs, rules, functions, cycles, flow, branching, outputs, results, and troubleshooting)
  • Procedures (objectives, conditions, tasks, materials, preparations, steps, decisions, and troubleshooting)
  • Principles (policies, assumptions, premises, evidence, behaviors, guidelines, ideals, limits, benefits, consequences)
  • Company forms (performance objective evaluations, training gap surveys, vacation requests, timesheets)
  • Projects (conditions, scope, deliverables, talent, level of effort, Gantt charts, review schedule, progress tracking)
  • Products (description, selling points, materials, attributes, unit of measure, pricing)
  • Services (description, selling points, objectives, processes, guidelines, pricing)
  • Audience (segments, persona, demographics, culture, experience, expectations, detractions, motivation, influences, authority)

Training and Performance Improvement:

  • Corporate metrics (quotas, time, scorecard, costs, revenue, job requirements, rewards, consequences, turnover)
  • Task analysis (job, function, related processes, stages, tasks, steps, guidelines)
  • Organizational analysis (departmental inputs, functions, checks and balances, redundancies, opportunities)
  • SWOT (strengths, weaknesses, opportunities, threats)
  • Knowledge gap analysis (objectives vs. training gap surveys)
  • Learning objectives (given conditions, behavior, success criterion)
  • Curriculum plan (learning required per job at beginner, refresher, and advanced levels of mastery)
  • Course syllabus (description, prerequisites, objectives, accountability, success criteria)
  • Lesson plan (scope, discovery/presentation and exercise sequence)
  • Presentation/Discovery (narrative or activity sequences, affective, cognitive, and sensori-motor stimulation)
  • Fact reinforcement (discussion questions, quizzes, drills, songs, mnemonics, puzzles, trivia games)
  • Classification exercises (attributes, examples, discriminations)
  • Practice exercises (hands-on practice, procedural sequence, results)
  • Process application (function, role-play, and troubleshooting)
  • Guideline application (motivation, synthesis, debate)
  • Props and tools
  • Lab recreating ideal and challenging conditions
  • Job aids
  • Performance Checklists
  • FAQs (frequently asked questions)
  • Puzzles and games
  • E-learning (interactive Web tutorials)
  • Distance training (teleconferences)
  • Discussion forums
  • Collaboration tools
  • Simulation designs

Tools of my trade:

  • Adobe CS4 Dreamweaver and Fireworks, with some xHTML/CSS coding, modest JavaScript/ASP scripting, and a little Fireworks and Flash
  • Adobe Acrobat Professional CS4, InDesign CS4, and a little Photoshop and Illustrator
  • Microsoft Word, Excel, PowerPoint, Visio, Outlook, with modest Project & Access
  • SurveyMonkey, Polldaddy, ProProfs QuizSchool, Slideshare, Twitter, LinkedIn, Facebook
  • TechSmith SnagIt screen capture
  • Wink screen animation/tutorial freeware
  • TechExcel CRM and DevTrack
  • Basecamp
  • Insight Software Solutions Crossword Construction Kit
  • Designer’s Edge
  • DivaHTML Collapsible FAQs (Dreamweaver Extension)

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