While SurveyMonkey.com is one of my favorite tools to collect feedback and information from various publics (readers), the default settings can be rather self-serving on SurveyMonkey’s part.
Especially when your visitor finishes the last question: By default, SurveyMonkey will invite them to create their own survey.
If you leave it at that, you’re losing your visitors. They’re a click away from leaving your site to sign up for a free SurveyMonkey account.
Why not take the opportunity to give your visitors one more call to action? For instance, you can direct them to related articles and testimonials on your site, or to relevant product categories, or to details about the contest they’ve entered just by answering a few questions.
The nuts and bolts of it are surprisingly easy, and here I’ll tell you how. (I will say the steps were a tad buried somewhere outside of SurveyMonkey documentation, which is why I felt the need to write this up.)
The instructions below assume you’ve created a survey, and have a landing page on your Web site ready to thank your visitors for completing the survey, and provide the next call to action that keeps them engaged on your site.
- On the My Surveys page, click the Collect icon for your survey.
- If you haven’t already, select Create a link to send in your own email message or to place on a Web page, and give it a title that makes sense for your purpose.
- Click the Collector Name you entered.
- In the warning: “Before you send out your link, be sure to review the collector’s settings and restrictions” click the settings link.
- In the Collector Settings page, set fields as follows and as shown below:
- Allow Multiple Responses: No.
- Allow Responses to be Edited: Yes until they exit.
- Display a Thank You page: No.
- Survey Completion: Redirect to your own webpage and enter a URL to jump to on leaving the survey.
- Save IP Address in Results: Yes (This can give you another way to count unique responses)
- Click Save Settings.