contentgrrl

I am conTENT. My work is CONtent.

10 tips for do-it-yourself public relations

Posted by contentgrrl on November 10, 2007


If you want to make news, do something newsworthy.

I’ll bet you know to stay away from scandal no matter how much press it gets! ;^) But here are some suggestions for positive spins:

  1. Conduct a survey of your clients, and report results of their opinions on a timely topic that’s getting some press lately or chronically in your industry. Oh, do reporters love statistics! And quotable quotes from real people! And expert conclusions! NOTE: Get written permission to use their quotes in your report!
  2. Submit your work for an industry competition (and, well, you have to win or at least have honorable mention).
  3. Write a white paper on the best way to do something, ten tips, ten things to avoid, and so on, where you have extensive expertise.
  4. Partner with a client or another company on a big project, and write a report showing massive ROI (return on investment).
  5. Merge or acquire.
  6. Volunteer to your senator or representative to contribute some research or analysis on a topic that lends itself to current or upcoming legislation.
  7. Scan the U.S. code of federal regulations for your industry, and volunteer to contribute research or analysis on regulatory changes going on in the industry.
  8. Keep an eye out for court cases in your industry, and talk up lawyers on key cases, and confer about serving as an expert witness.
  9. Do something phenomenal for a charity.
  10. If you are a good speaker, consider podcasting on various 5-10 minute topics.

Focus especially on the local news, trade magazines and journals that you like to read, and the organizations where you are a member. But also consider PR Web.

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