Getting the word out:

• Web pages
• Web demonstrations
• Email distribution
• News, newsletter, and periodical publication
• Case studies (challenge, aim, solution, evaluation)
• White papers (best practices and benchmarking)
• Alerts (consequences, assurances, recommendations)
• Press releases and announcements (changes, positioning, effects, testimony)
• News and newsletter reports (who what when where how why)
• Magazine and newsletter features (analysis, support, detractors, testimony)
• Surveys and polls (demographics, Likert scales, multiple choice, short-answer)
• Reviews (Review criteria, supporting examples, influences, inspiration, recommendation)
• Advice (myths, caveats, top reasons, top qualities, best/worst)

Visuals, materials, media:

• Metaphors and symbols
• Structure or parts-function callout diagrams
• Process cycle diagrams
• Feature comparison charts
• Timelines and milestones
• Quantitative charts & graphs
• Organization or hierarchy charts
• Cross-functional flowcharts
• Screen shots or photos
• Video or animated demonstrations

Documenting knowledge:

• Concepts (jargon, terms, definitions, classifications, attributes, structures, analogies, examples, discriminations)
• Facts (names, pronunciations, locations, events, dates, relationships, quantities, math statements, survey results)
• Processes (stages, actors, inputs, rules, functions, cycles, flow, branching, outputs, results, and troubleshooting)
• Procedures (objectives, conditions, tasks, materials, preparations, steps, decisions, and troubleshooting)
• Principles (policies, assumptions, premises, evidence, behaviors, guidelines, ideals, limits, benefits, consequences)
• Company forms (performance objective evaluations, training gap surveys, vacation requests, timesheets)
• Projects (conditions, scope, deliverables, talent, level of effort, Gantt charts, review schedule, progress tracking)
• Products (description, selling points, materials, attributes, unit of measure, pricing)
• Services (description, selling points, objectives, processes, guidelines, pricing)
• Audience (segments, persona, demographics, culture, experience, expectations, detractions, motivation, influences, authority)

Training and Performance Improvement:

• Corporate metrics (quotas, time, scorecard, costs, revenue, job requirements, rewards, consequences, turnover)
• Task analysis (job, function, related processes, stages, tasks, steps, guidelines)
• Organizational analysis (departmental inputs, functions, checks and balances, redundancies, opportunities)
• SWOT (strengths, weaknesses, opportunities, threats)
• Knowledge gap analysis (objectives vs. training gap surveys)
• Learning objectives (given conditions, behavior, success criterion)
• Curriculum plan (learning required per job at beginner, refresher, and advanced levels of mastery)
• Course syllabus (description, prerequisites, objectives, accountability, success criteria)
• Lesson plan (scope, discovery/presentation and exercise sequence)
• Presentation/Discovery (narrative or activity sequences, affective, cognitive, and sensori-motor stimulation)
• Fact reinforcement (discussion questions, quizzes, drills, songs, mnemonics, puzzles, trivia games)
• Classification exercises (attributes, examples, discriminations)
• Practice exercises (hands-on practice, procedural sequence, results)
• Process application (function, role-play, and troubleshooting)
• Guideline application (motivation, synthesis, debate)
• Props and tools
• Lab recreating ideal and challenging conditions
• Job aids
• Performance Checklists
• FAQs (frequently asked questions)
• Puzzles and games
• E-learning (interactive Web tutorials)
• Distance training (teleconferences)
  
• Discussion forums
• Collaboration tools
• Simulation designs
  

Tools of my trade:

• Macromedia’s Dreamweaver, with some xHTML/CSS coding, modest JavaScript/ASP scripting, and a little Fireworks and Flash
  
• Adobe Acrobat Professional CS2, InDesign CS2, PageMaker 7, and a little Photoshop and Illustrator
• Microsoft Word, Excel, PowerPoint, Visio, Outlook, with modest Project & Access
• TechSmith SnagIt screen capture
• Wink screen animation/tutorial freeware
• TechExcel CRM and DevTrack
• MAG Softwrx Timeless Time & Expense to manage projects
• Insight Software Solutions Crossword Construction Kit
• Designer’s Edge
• DivaHTML Collapsible FAQs (Dreamweaver Extension)