Years ago, I ran across a site that put Aristotle firmly in mind for his three Rhetorical appeals: ethos, pathos, and logos. The site, which is lost now, gave some wonderfully homey examples of how a child could use the three appeals to convince her mother to let her go to a certain party.
What?! If you teach your kids to argue, they’ll talk back! They’ll second-guess you! They’ll question everything! They might think independently…oh, wait. I actually want that.
Here is Aristotle’s Guide to Dinner Table Discourse, according to Jay Heinrichs:
Argue to teach decision-making, by playing devil’s advocate. “You seem to have good reasons for what you want to do. But what’s going to happen next? What happens down the road? How does that affect your friends and family?”
Focus on the future. “What’s a good way to make sure that toys get cleaned up?”
Call fouls. “Calling names is not going to win anyone over.”
Reward the right emotions. “Expressing anger with whining and shouting is not pathetic enough, because it doesn’t persuade me to empathize with you. Try using a calm, big boy voice.”
Let kids win sometimes. Reward a good argument.
Liking this better and better. Aren’t you?
Yep, I got the book: Thank You For Arguing. Chock full of pop culture examples to illustrate rhetorical devices. Thinking of getting his Word Hero once I have time to get through dozens of similar books on my shelf. Anyone read Heinrich’s latest?
And if any of you English & Rhetoric teachers out there can find me a great source on the three appeals, please share.
We could have done a much better job communicating about this change, so we want to clarify what this may mean to you…
This was the second message I’ve gotten about its changing feature set for displaying Twitter feeds.
The first alert had left me wondering if my Tweets would still update my LinkedIn status stream. This second message clarified that this service was still intact and unaffected by the change.
Now, Alsup’s Number 8 of 18 Immutable Laws of Corporate Reputation is to recognize your shortcomings. “We could have done a much better job of communicating” rang very loud about the faux pas. Think for a minute: LinkedIn might have been a little quieter about their previous oversight. But if they had left out that statement, the message would have come off as a high-handed afterthought, as though the audience was too dumb to realize the previously unspoken detail.
So that statement:
Brings LinkedIn down a notch
Keeps their reputation friendly and self-deprecating
Fulfills that rhetorical appeal of Ethos, or character. Kudos!
Ideally, when alerting customers about a change in services, you include a little disambiguation from the get-go. A good writer knows to anticipate and define terms the audience may find confusing. The writer’s challenge is to select details that will clearly support the purpose of the alert, while assuaging their biggest concerns and promoting a positive reputation for the organization.
In the first message, LinkedIn could indeed have done a better job of distinguishing the Twitter feed box being discontinued from a related feature that automatically integrates Tweets into your LinkedIn status updates.
But they freely admitted their oversight. Bonus, they successfully communicated the difference, while educating members about a feature that many might not have known was available.
It’s good public relations, too. If you want to temper bad news where you must take something away from your customers, come back to admit an oversight and highlight something great that you offer for free!
I may steal this trick sometime in the future. Shhh…
Two questions for discussion:
What did you think of LinkedIn’s decision to remove the Tweets box from member profiles?
What other examples have you seen of companies turning bad news around?
I was discovered as a writer because I could spell.
Spelling is not difficult when you have:
Great teachers early on fostering a love of etymology.
Great books peppered with foreign languages and highfalutin’ vocabularies.
A great father who gave me my first dictionary, set of encyclopedias, and book club membership. (Am I dating myself? It’s obviously before the Internet .)
My writing had humble beginnings. In Texas, each school district sends students to district University Interscholastic League (UIL) meets, running the gamut of academics to arts to sports.
I was a geek: I won best actress in One Act Play, regional contests in Accounting and Typing, and several respectable ribbons in Ready Writing and Spelling.
Dr. Tom Buckner, director of the journalism department at McLennan Community College, had the dubious honor of judging such contests. Bless him, he always contacted the winners of a certain age for followup interviews, to recruit them to his department.
I got a scholarship, joined Dr. Buckner’s staff, became one of his editors on the Highland Herald, and went on with his guidance to win collegiate awards in headline writing, editorial writing, and investigative reporting. After I received a degree in journalism, he introduced me to an internship at a national trade magazine, Occupational Health & Safety, which hired me for my first full-time job as an associate editor.
I followed in Dr. Buckner’s footsteps a few times volunteering to judge UIL contests. I still keep in touch with some of the cartoonists, and other editors of the time. My contacts there have led to several gigs over the years.
For Dr. Buckner, I am very thankful. I have a career that I love.
For Web conferencing, demos, and collaboration, Adobe Connect Pro is a nice tool for sharing a whiteboard, document, slide show, spreadsheet, or your whole screen, and record those conferences for later editing and publication.
Unfortunately, the ability to schedule Web conferences in Outlook is beset by a counter-intuitive installation interface for the Connect Pro Outlook Add-In.
I had to uninstall & reinstall many times, and I’d like to help you avoid that hassle.
The right way to do this:
Print out or copy to Notepad your Adobe Connect logon ID, password, and room URL so you’ll have it handy when the configuration wizard comes up.
Restart Outlook, which launches the 2-page configuration wizard.
Uncheck Use secure connection, whichremoves the “s” from the “https” in the URL.
Re-enter the “s” in “https” in the URL.
When configuring the default text, you can personalize it with audio-conference information, such as the phone number, access code, and mute/un-mute keys. (I use freeconferencecall.com)
In Outlook 2010, I can add the connection instructions to a New MeetingRequest. If installed properly, the Adobe Connect button is in the New Meeting Request’s ribbon in the Add-Ons tab, as shown in the screen shot above.
I love lists. I’ve used so many systems: daily checklists on my tear-off-a-day desk calendar from the ’80s, Franklin Covey and Success Management Institute in the ’90s, FlyLady’s Control Journal in the 2000′s. Post-it notes to be rearranged and updated daily on my wall. Folders/binders front and center for each duty or project, with immediate next steps clipped on top. Calendar time reserved for a couple of weeks ahead when I need to devote my attention and dissuade distractions and ding reminders.
And I gotta say I’ve accomplished a lot: master’s degree, happy career, healthy family, some spiritual development along the way, and forays into wide-spread interests. Not perfect by any means; always room for improvement.
Now I’m an iPhone app hound , especially for recurring tasks so I don’t have to write them down again.
My two current faves:
At home, I use [url=http://www.homeroutines.com/]HomeRoutines [/url]for its program inspired by [url=http://FlyLady.net]FlyLady.net[/url] to encourage good household and decluttering habits. I am motivated to fill up those stars!
For both home AND WORK, I use [url=http://www.epicwinapp.com/]EpicWin [/url]for its chores to-do lists inspired by role-playing games (RPGs). I build (“level up”) character in real life for quests, and feats of strength, stamina, intellect, social, and spirit. I use mine for work and various project to-dos.
I also get virtual loot, and can update Twitter and/or Facebook as follows: “I’ve been doing my chores and just scored a Undercover Shrubber – Epic Win! http://bit.ly/ao6xRS”. I’ve got several work to-dos slated there.
One site I have liked for fitness and diet is [url=http://www.sparkpeople.com/]Sparkpeople[/url]. But it is so rich in content, tools (menus, calorie counters, tracking databases, reports) and community (login point spinner, groups, blogs, forums, gifts, statuses) that it can be overkill. Eventually it becomes a time-sucking distraction from actually getting out and burning calories.
I keep falling off the wagon there. I tried to simplify – merely log in to note that yes I’ve exercised for 20 minutes today, and I’ve drunk 8 glasses of water, and eaten 5 fruits & veggies. The SparkPeople iPhone app is more about logging calorie intake and burnoff, which is not my program.
Now I can do my three simple daily health to-dos on my iPhone in HomeRoutines and/or EpicWin.
How do you get things done?
What do you do to build your own real-life character? I look forward to hearing from you!
Hi, my name is Tere, and I’m a workaholic. The projects I do and the communications I draft make me feel productive, needed, adept.
But I am extremely averse to housework. I have tried to reframe it in terms of blessing my home, blessing my family and pets, blessing the neighborhood, blessing the friends and family who visit. That works sometimes. But more often I just downright hate pulling the same weeds that cropped up last year and picking up the same clutter as yesterday.
“the real value is in creating new knowledge, rather than simply ‘managing’ existing knowledge. …That’s why we’re not keen to spend time entering our latest document into a knowledge management system. …
We’ve found in our research into environments like World of Warcraft (WoW) that new knowledge comes into being when people who share passions for a given endeavor interact and collaborate around difficult performance challenges.
The HBR article touted how WoW player Gullerbone completed The Burning Crusade expansion pack within an impressive 28 hours after its release in 2007. How did he do it? By using his guild, and related videos, blogs, wikis that make up the social media “knowledge economy.”
Jim Lee’s response: “I’ve said for some time if ‘KM systems’ could mimic the behaviors of WOW players, that we would see immediate impact and improvment [sic] of collaboration and outcomes.”
I sometimes feel the same way about updating old documentation as I do about cleaning the toilet. It’s gotta be done, but it makes me feel all grungy, and I’ll just have to do it again soon enough.
In World of Warcraft, that kind of chore is akin to fishing. If you want to level up your skills enough to make some great coin and get the ingredients for the meals that will elicit extraordinary buffs for your guildies in raids and dungeons, you gotta pay your dues in the water. Many dedicated players are so addicted to getting that next level, they don’t mind putting in a few hours at the shore. Of course, it’s not as physically messy as it would be away from keyboard.
And so I’m trying to find a new way to reframe some of work’s less glamorous chores.
I wish that someday we may bring the addictiveness of gameplay into the world of work, and even (ugh!) housework. Can you imagine being able to track in reality:
how much coin you’re earning or wasting on your current task,
the buffs you gain by eating well/working out/working well with certain people, and
the upgrades/badges/titles you can win along the way?
Wish, wish, wish…
Meanwhile, here are the ways I’m making my chores more attractive:
Breaking them down into bite-sized chunks. For example, I made a long outline of what I need to do, and categorized it, counting the documents and estimating how much will fill a half hour or an hour.
Scheduling the bite-sized chunks across several days.
Rewarding myself for completing a bunch of chunks with a fresh cup of Joe and a break where I do something more creative like the next newsletter draft.
Testing it like my target audience would, and putting myself in their shoes when I find it easy to learn how to do what I want.
I’m glad I work in a place where the coffee is free, even the flavored kind, and the cleanup is minimal.
The next challenge is even more social: making technical edits fun for my wonderful developers, product managers, project managers, and technicians. There’s gotta be more than bringing cake and asking pointed questions. Any other thoughts?
Isn’t the point of blogging to offer insight, value, and entertainment?
But I abandoned blogging for several months, partially because it became inauthentic. It didn’t feel like me. And I have precious little time to be anyone else.
My new profile pic.
Here is reality. For proprietary reasons of course, I don’t reveal much if anything about what I’m working on for my paycheck company or even my freelance work. I have also been escaping from housekeeping, procrastinating administrative tasks, spoiling my kids and then struggling with their behavior, stuck behind boxes of un-scrap-booked photos and memorabilia, losing and gaining the same five pounds, and wallowing in unfulfilled yearnings in my spiritual journey.
There: transparency. Sounds just like hundreds of thousands of other working moms slash writers out there.
But I love writing, and I love having a blog. I would like to publish an blog entry weekly. I could even schedule a poll/survey or book review for when I’m in crunch time elsewhere.
Maybe I can spend time with an editorial calendar, leaving a bit of leeway every month. My interests are so broad, and something new is always happening!
Maybe I can narrow it down to a niche of topics I actually care about, that can help mentor other people. Something that makes me shiny and happy.
Something may come to me as I purge and reorganize my bank of drafts. Some of my older essays discuss things I don’t actually want to associate with my name. For example, even though I did well years ago to train in JavaScript, ASP and MySQL, I have to admit I am not a programmer; it’s use it or lose it.
Better, I like to use and polish my wordsmith skills to make life and work easier for people.
My own niche is in there somewhere. I can spend some time formulating my direction and exploring the passions where I will invest the next 10 years or so of my life’s work. I can’t even think about moving to my own hosted URL until I’ve got this down.
I tried an elevator speech:
“I translate experts from various industries into plain, compelling English (and sometimes images), making them look even better on paper and online.”
But elevator speeches and mission statements may not be enough.
Here’s the big question:
Does contentgrrl need to split into two or more niche blogs, or disintegrate?
Here are some possible splits:
writing & inspiration from news, media, TV, movies & books (Some gems may go to my freelance editor’s site, http://www.MarketItWrite.com)
wife, mom, home & gaming stuff (these get more hits, but newer material may go to Facebook & BigTent)
spiritual stuff (I thought I would blog more about the heroes who influence me, but I never seem to do them justice. I may just return to my favorite forums, like http://www.parentingbeyondbelief.com/forum/)
Related links/tweets:
@cywitherspoon “You can’t build a reputation on what you are about to do!” -Henry Ford (1863-1947)
While SurveyMonkey.com is one of my favorite tools to collect feedback and information from various publics (readers), the default settings can be rather self-serving on SurveyMonkey’s part.
Especially when your visitor finishes the last question: By default, SurveyMonkey will invite them to create their own survey.
If you leave it at that, you’re losing your visitors. They’re a click away from leaving your site to sign up for a free SurveyMonkey account.
Why not take the opportunity to give your visitors one more call to action? For instance, you can direct them to related articles and testimonials on your site, or to relevant product categories, or to details about the contest they’ve entered just by answering a few questions.
The nuts and bolts of it are surprisingly easy, and here I’ll tell you how. (I will say the steps were a tad buried somewhere outside of SurveyMonkey documentation, which is why I felt the need to write this up.)
The instructions below assume you’ve created a survey, and have a landing page on your Web site ready to thank your visitors for completing the survey, and provide the next call to action that keeps them engaged on your site.
On the My Surveys page, click the Collect icon for your survey.
If you haven’t already, select Create a link to send in your own email message or to place on a Web page, and give it a title that makes sense for your purpose.
Click the Collector Name you entered.
In the warning: “Before you send out your link, be sure to review the collector’s settings and restrictions” click the settings link.
In the Collector Settings page, set fields as follows and as shown below:
Allow Multiple Responses: No.
Allow Responses to be Edited: Yes until they exit.
Display a Thank You page: No.
Survey Completion: Redirect to your own webpage and enter a URL to jump to on leaving the survey.
Save IP Address in Results: Yes (This can give you another way to count unique responses)
Click Save Settings.
That’s it! I welcome your feedback. Stay tuned for more entries on different ways you can put SurveyMonkey to work for you.