Posted by contentgrrl on July 10, 2008
Many emails in the business-to-business world discuss how to solve a business problem, information that could be dangerous in the hands of a competitor. So I’ve been a stickler for the confidential & proprietary disclaimer:
This electronic transmission contains information that may be confidential or proprietary. If you are not the intended recipient, be aware that any disclosure, copying, distribution or use of the contents hereof is strictly prohibited. If you have received this transmission in error, please notify [email address here].
The “email address here” for my employer is an email alias for an admin assistant. When the former admin left, we had trouble defining exactly what should happen if the new admin got any notifications to that address. It looks like we never actually got any such notifications. I suppose we could send it to our legal advisors, but hopefully they wouldn’t find a way to punish the whistleblower.
In my employer’s exercise of rebranding, we’re instituting a common look for our email signatures. I was looking for a disclaimer much shorter and simpler (better not be too sweet about it).
What I found was this:
http://www.goldmark.org/jeff/stupid-disclaimers/
The Goldmark article discusses why they’re stupid, gives a list of the most stupid disclaimers, along with some silly ones. My favorite:
Your eyes are weary from staring at the CRT. You feel sleepy. Notice how restful it is to watch the cursor blink. Close your eyes. The opinions stated above are yours. You cannot imagine why you ever felt otherwise.
The Goldmark article also makes a suggestion…
Email from people at your.domain.here does not usually represent official policy of Your-Organization-Here. See URL-Of-Policy-Document-Here for details.
… with the caveat that perhaps it’s so weak it’s not worth having at all, but at least it doesn’t make silly unsupportable claims.
I like the reference to the policy online, because the legal counselors can say whatever they need, and it’s just the one page.
Let’s try something even simpler:
This message may be subject to nondisclosure, copyright and privacy policy (URL here).
What do you think? Better than having a signature that’s so long it overwhelms a simple response of “OK.”
Posted in marketing | Tagged: confidentiality, copyright, disclaimer, email, message, nondisclosure, privacy, proprietary, signature | 1 Comment »
Posted by contentgrrl on July 2, 2008
When researching Leia: the heroine’s journey through hairstyles, I found a SuperShadow plot synopsis of what is supposed to be George Lucas’ upcoming trilogy. I am disappointed, for several reasons:
- Leia’s son is named Anakin, and Luke’s son is named Ben. Namesakes smack of laziness, and make for confusion among fans (Did you mean Anakin Skywalker or Anakin Solo? Ben Kenobi or Ben Skywalker?). I’d rather see a creative wordplay honoring both Padme/Amidala and Anakin (Padkin? Dalkin?)
- There’s no character growth. The focus is on the aging Luke, Leia, Han, and so forth. As much as I want to see Leia grow into the matriarch she’s born to be, and a Jedi in her own right, Lucas makes her and Han minor characters. Sure, their children have to step up and do them proud, but there’s no real drama here, or tension.
- There’s no romantic tension. Oooh, one scene tossed in with Ben and his girlfriend on the Kessel Run, but it doesn’t add to the story arc.
- No interesting new world being explored, except maybe an old Sith stronghold.
- The thought that Jedi would even think about using a weapon that unleashes a black hole on a system turns my stomach.
- More clones, but not all that sinister. More Sith, but I found myself almost rooting for them as underdogs.
- Out of the edges of space comes a new enemy pouncing to conquer the Republic during a post-rebellion turmoil. I wonder that it’s not that dastardly Trade Federation again.
Next, I’ll look at what I think are better ideas.
Posted in culture, heroes, heroines | Tagged: George Lucas, Jedi, Leia, Sith, Star Wars | 4 Comments »
Posted by contentgrrl on February 6, 2008
For the latin text that supposedly served as the source of the “lorem ipsum” dummy placeholder content, see lipsum.com.
According to this site, it’s from The Extremes of Good and Evil by Cicero in 45 BC:
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?
There’s even an English translation:
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
The site also has an application that generates so many paragraphs of the stuff from the source. You can use these generated paragraphs in your template layout designs to test styles and image placements, without distracting your reviewers with the actual content. At least until they approve the design and the real content can take its place.
Posted in culture, learning, project management, publishing, reading, tools, writing | Tagged: content, design, dummy, latin, lorem ipsum, placeholder, templates, writing | 3 Comments »
Posted by contentgrrl on February 1, 2008
o mii gosh! My husband found this video on YouTube, where Johnny Chung Lee, a grad assistant at Carnegie Mellon U’s human-computer interaction department, has adapted the Nintendo Wii remote to serve as a digital whiteboard and head tracking for VR displays.
It’s amazing what he does with some hardware driver programming, a PC, the Wii remote controls, and some basic items you can pick up at your local Radio Shack.
With head tracking turned on, the TV actually looks like an entrance to a real room. Just like in real life, when we move our head around, we can look behind objects. As you look closely, some targets appear to be floating off in front of the screen, reaching into the real world. As we get closer to the screen, we get closer to the objects, and even get behind the ones floating in front of the screen. (Head Tracking for Desktop VR Displays using the WiiRemote on YouTube, 2:43)
The finger tracking technology is the future now. Remember how Tom Cruise flipped through images on a virtual interface in Minority report?I would love to see some games where you can look around corners like I always want to in a race or a stealth mission.
I’d also love to use that whiteboard, since you can “draw” right on the wall, and it can record your notes for later. Oh, collaboration!
Posted in games, heroes, office, tools | Tagged: computer interface, finger LEDs, head tracking, human-computer interaction, Johnny Chung Lee, virtual reality, whiteboard., Wii, youtube | 2 Comments »
Posted by contentgrrl on January 25, 2008
On FreelanceSwitch, I’ve found a new thrill of writerly blogs and advice on improving writing:
In particular, Content Crossroads: Supernatural Success at the Intersection of Ideas is an inspiring model of good writing, even if it is a bit long. The intro reminds me of an homage* in the movie O Brother Where Art Thou?, but the meat of the article is 5 ways to observe differently (learn for life, change perspective, free your mind, travel, and listen).
Another site I’m adding to my blogroll is FigaroSpeech, by Jay Heinrichs, author of Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. I’ve bought the book, and I’m both captivated and compelled to try some of those rhetorical tools.
*OK, here’s the homage to blues legend Robert Johnson from the movie:
Tommy Johnson: I had to be up at that there crossroads last midnight, to sell my soul to the devil.
Ulysses Everett McGill: Well, ain’t it a small world, spiritually speaking. Pete and Delmar just been baptized and saved. I guess I’m the only one that remains unaffiliated.
Ulysses Everett McGill: What’d the devil give you for your soul, Tommy?
Tommy Johnson: Well, he taught me to play this here guitar real good.
Delmar O’Donnell: Oh son, for that you sold your everlasting soul?
Tommy Johnson: Well, I wasn’t usin’ it.
Posted in learning, persuasion, publishing, writeroll | Tagged: arguing, blogging, blues, content, copy, crossroads, FigaroSpeech, freelance, Jay Heinrichs, O Brother Where Art Thou, persuasion, rhetoric, robert johnson, soul, writerly, writeroll | Leave a Comment »
Posted by contentgrrl on January 25, 2008
In the art of news writing, we still use tried-and-true formulas to get started with researching, interviewing, and organizing basic news according to the 5 Ws and the H.
Let’s look at how these questions can play out for news stories about discoveries. The questions below apply to science, technology, medicine, art, music, fashion trends, relationship patterns, polls and statistics, and even religious revelation.
- Who initially made the discovery or work?
- Who have confirmed the veracity or value?
- Who are the critics and detractors?
- What are the hypothesis, circumstances, conditions, or limitations of the discovery?
- What authority and experience does the subject have?
- When did the discovery occur, after what length of time working on it?
- Where did the discovery take place?
- Why is the discovery significant?
- How were obstacles overcome?
- How do we know it’s true or valuable?
- How does this change what we’ve assumed before?
- How can other people best appreciate or take advantage of it?
Previously, we looked examples for stories about policy, events, and aftermath. Thus ends this series. Soon, I’ll share the GOSSEY formula for feature stories.
Posted in citizen, community, culture, publishing, writeroll | Tagged: 5Ws and H, case study, discovery, feature, formulas, interview, news, question, writeroll | Leave a Comment »
Posted by contentgrrl on January 24, 2008
In the art of news writing, we still use tried-and-true formulas to get started with researching, interviewing, and organizing basic news according to the 5 Ws and the H. We discussed policy examples previously, and event examples last time.
Now, let’s look at how these questions can play out for news stories about aftermath. The questions below apply to analyzing the causes and consequences of conflicts, disasters, losses, and mistakes.
These stories may include war’s battles, terrorist attacks, earthquakes, fires, stormy weather, epidemics, extinctions, sports and other competitions, transportation wrecks, market crashes, crime, utility outages, closings, civil suits, industrial accidents, even product and software defects, illnesses, injuries, and other broken promises and dreams.
- Who is the injured or affected party?
- Who witnessed the event or reported the problem?
- Who is blamed or taking responsibility for the problem?
- What damages have taken place?
- What are the symptoms that affected parties suffer?
- What is the major cause of the problem or failure?
- What additional mitigating factors contributed to the problem?
- When did the event, problem, and cause commence?
- When is a solution expected to be complete?
- Where did the event, problem, and cause occur?
- Why is this event or problem significant?
- How do we know what caused the problem?
- How is the problem being treated or resolved?
- How are we proactively preventing this problem in the future?
Next, we’ll look at how these questions can play out for a more positive type of news story: discoveries.
Posted in citizen, community, culture, publishing, writeroll | Tagged: 5Ws and H, accidents, aftermath, analysis, case study, crime, disaster, feature, formulas, interview, news, question, sports, writeroll | Leave a Comment »
Posted by contentgrrl on January 23, 2008
In the art of writing is an art, we still use tried-and-true formulas to get started with researching, interviewing, and organizing basic news according to the 5 Ws and the H. We discussed policy examples last time.
Now, let’s look at how these questions can play out for news stories about events. Most of the questions below work for sports and other competitions, fundraisers, awards ceremonies, professional development conferences, training classes, filing deadlines, holidays, anniversaries, religious/commitment/memorial ceremonies, parties, club activities, meetings, and even sales.
- Who is performing the event?
- Who is organizing, funding and hosting the event?
- Who are the guests of honor?
- Who are the target attendees for the event?
- What is the purpose or objective of the event?
- What are the popular traditions of the event?
- What is the newest focus of the event?
- When – date and time – is the event scheduled?
- Where – building/venue, room, city – is the event scheduled?
- Why is it popular, or beneficial to attend?
- How will special attendees be rewarded?
- How many are expected, and/or how many attended? How much has attendance grown?
- How much does it cost?
Next, we’ll look at how these questions can play out for other types of news stories: accidents and discoveries.
Posted in citizen, community, culture, games, publishing, writeroll | Tagged: 5Ws and H, case study, events, feature, formulas, interview, news, question, writeroll | Leave a Comment »